Solutions Express or Soluex is a company providing environmental friendly products, hand tools, automotive and household consumables.
Having operated as Solution Express Co., Ltd for over a decade, the client wanted to be rebranded as SOLUEX. The abbreviated name is what regular customers have come to know them by. With an updated name in place, the client also hoped to have a logo that reflects a company that produces durable, high quality, and environmentally friendly products.
To achieve a more modern look, we eliminated the pictorial mark and replaced all uses with only the word mark. This helped broaden the function of the logo at all sizes and all platforms. Bright green is chosen to support the brand color (Navy) to communicate environmental-friendly.
To achieve a more modern look, we eliminated the pictorial mark and replaced all uses with only the word mark. This helped broaden the function of the logo at all sizes and all platforms. Bright green is chosen to support the brand color (Navy) to communicate environmental-friendly.
Client: Solutions Express or ‘Soluex’ Co., Ltd
Year: 2018
Year: 2018